Picture this:

You’re sitting at home, reading a newspaper. Minding your own business. Quietly leading a normal life…

Suddenly, a wizard crashes through the front door — ripping it from its hinges and bellowing, “YOU MUST LEAVE NOW! THEY’RE COMING!”

In a confused panic, you scramble to collect your belongings. “What’s going on?” you ask repeatedly…noticing the fear that has crept into your voice. But you receive no answer. There is no time.

Outside, you hear men shouting and footsteps coming up the driveway.


Coming closer with each second.

“GRAB MY HAND” the wizard shouts, holding out his wrinkled palm. Unsure, you look around frantically, trying to make sense of the situation. Your hands are sweating. Your breath is labored. The men are nearly at the door…

“WHAT IS HAPPENING!” you plead.


In an act of desperation, you reach forward and take the man’s hand. Instantly, reality is distorted and you feel as though you are on an invisible roller coaster, RACING through space at an incredible speed…

The ride stops.

As you gradually regain your vision, you are surprised by what surrounds you. Instead of your average city block, you now stand in the middle of a pristine valley.

The sun is shining.

The air smells clean.

A blue river flows to your left, snaking towards a series of snowcapped peaks…Welcome to the NEW WORLD.

Think that’s just a bunch of fictitious bullshit? 


I am that wizard.

I am calling you. 

I am about to RIP YOU from your comfortable reality and transport you to a new world. Not a physical location per se, but a “new world” of marketing and lifestyle possibilities.

But wait.

There’s a decision you must make. A decision that all heroes must make.

DECISION: You can either refuse the “call to adventure” and go back to your normal way of life…or you can dive headlong into the unknown.

As Morpheus from The Matrix put it:

“You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.”

So…what’s it gonna be?